Speaking of the Sun

The Sun has now decided that on its website that stories of a certain length will be split amongst several pages, so the reader has to endure multiple clicks to read and entire article. The move is revenue driven, the amount the paper makes in internet advertising increases with more page views. But I do not think that it is going to replace the revenue from the recently reported 11.8% decrease in circulation (that publishers are blaming on the Do Not Call List, and not the ever deteriorating quality of the paper).