Snow Job

The same people who brought you all of this stuff now is going to do...snowballs:

A truck promoting the city and its new slogan -- "Get in on it." -- will tour the region this summer, dispensing free snowballs and information about visiting Baltimore.

The Baltimore Area Convention and Visitors Association truck began its route today in Baltimore. It will also make a three-day stop in Washington, D.C., a two-day trip to Philadelphia and one-day visits to Annapolis and Bethany Beach, Del.

The truck's crew will give away snowballs, handouts about the city and a coupon book to city attractions.

"This is going to generate excitement and awareness about our new brand," Nancy Hinds, a BACVA spokeswoman, told The Baltimore Examiner. "It's a great vehicle for promoting Baltimore as a summer getaway destination. And the timing couldn't be better because it's really, really hot. Who wouldn't go up to the truck?"

Well, I'm pretty sure that most people won't go up to the truck, because a giant moving snowball truck-size billboard that says "Baltimore" on the side probably doesn't make you think to get a snowball.