Thursday, October 04, 2007

No, TV doesn't try to push an agenda at all

No sir, no way:
Former Vice President Al Gore is expected to make an appearance on the NBC comedy show "30 Rock" in November. Gore was in New York last week to tape the episode, and a Gore spokeswoman says "he did have a great time".

Gore's office anticipates the episode will air as part of, what it called, NBC's upcoming "Green is Universal" week of environmentally-based programming, Nov. 4 - 10.

I am stunned that NBC will waste a week of program preaching environmentalist propaganda. That being said, if they are dumb enough to try this stunt during the November sweeps, then they've got it coming to them:
"We need to not just think green, but act green," said Zucker. "This commitment to a week of programming is an incredible opportunity for NBCU to use the collective power of its platforms – broadcast, cable, and film – and consumer expertise and reach to further the message of environmental awareness and change."

"For the first time ever, the massive resources of the entire NBC Universal family will stand together behind a single pro-social cause," said Zalaznick. "This far-reaching initiative represents the first step in our commitment to help raise environmental awareness and effect change both internally and externally."

Highlights from the "Green is Universal" week include:

NBC Entertainment programming, both scripted and unscripted, will adopt green-friendly and environmentally-oriented messages – across all dayparts – to promote the crucial issue of ecological awareness. Among NBC's many programs to feature this content will be the entire Thursday night line-up, including the Emmy Award-winning comedy "The Office," "My Name is Earl" and "30 Rock," the hit drama "Heroes" and "Deal or No Deal."

NBC News' platforms including "Today," "Nightly News," "Dateline," MSNBC and MSNBC.com, will support a week of special programming, including in-depth looks at the issues and some unique special broadcast events. NBC News' Chief Environmental Affairs Correspondent Anne Thompson will be featured throughout this special week of programming.

NBC Sports kicks-off "Green is Universal" week November 4th with its Sunday Night Football match-up between the Dallas Cowboys and Philadelphia Eagles. The broadcast will feature additional announcements about "Green is Universal," as well as incorporate the themes throughout its telecast on Sunday and the following Saturday's Air Force vs. Notre Dame game.
And it goes on like this.

Can you imagine if Fox did something like this for, say, capitalism, or individual rights, or the Second Amendment? Incorporating it across every aspect of its programming? Liberals would be marching in the streets. But do something politically correct like this, and nobody says nary a word.

This is bad business, bad policy, and bad politics all at the same time. And I hope they get trounced in the ratings for it. Not that there is anything worth watching on NBC anymore anyway...

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1 Comments:

Blogger Pasadena Cowboy said...

No reason to be so angry all the time. Of course things with the environment aren't as bad as the left makes it out to be. But, the important thing to remember is that helping the environment is a good thing.

8:29 AM  

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