Whither the All Star Game?

I'm sitting here, watching the Major League All-Star Game. No matter how much the game "counts" for homefield advantage in the World Series, the fact of the matter is that the managers tend to still treat the game as a glorified exhibition game. When players start coming off of the bench in 3rd inning, how much can the game really count? Usually, by the 5th inning managers are trying to run players in and out of the game as if it were the next to last inning of a little league game.

I'm not sure what's more annoying; mass substitutions in the All Star game, or the nonstop promotion of Fox's fall schedule during the Playoffs...

It's a lot more fun to go to the ball park, like we did watching Adam Loewen throw 7-plus innings for the Lynx against Norfolk on Sunday night, than it is to watch this game. Yet, as a baseball fan, I continue to watch....