Knowing your Strenghts

ESPN has a fascinating article about Red Sox ownership using the team's brand name to make a lot of money in other athletic pursuits, such as Roush Fenway Racing and Boston College athletics.

Memo to Peter Angelos: you own the Orioles, a brand with significant cache in the Mid-Atlantic area. You own MASN. There are a great number of other pro sports and Division I athletic programs stretching from Central Pennsylvania to Charlotte. Might be something you want to consider to make some extra cash to push past 70 wins every once in a while...